Back in fall 2010, I had the honor of being interviewed for a soon to be released book on the subject of Professional Services
(Lawyers, Accountants, Consultants, etc) and how the industry is shifting and changing in the height of technology. I won't get into the details of my role in the book in this short blog but I wanted to start a conversation with those in this community who provide professional services and how our firms have to change in approach from the "old school" way of client engagement. From marketing to your clients, to your fee structure all the way down to service delivery, branding and the use of technology.
In this new era, many businesses and individuals (which represent more than 26 million of small businesses) have a hard time finding the professional services they need that they can afford. Even larger companies are learning to rely on technology or using the Internet to help with issues where they would almost always hire an expert for. These days, as a professional, it's not what you know, it's how you can help me know how to implement it in my business.
With the economy and the more accessible use of technology, firms are being forced to offer services that are more scalable, they're forced to understand their clients needs above the needs of the firm, in short, this industry is changing, like it or not! In Reinventing Professionals: Building Your Business in the Digital Ma...
, by acclaimed Attorney turned author Ari Kaplan, he interviewed dozens of established businesses such as Pricewaterhouse, Microsoft, Disney, and yes Inside919's very own Your Simple Bookkeeper ;-) , on how we approach client engagement in this new era.
What is your current struggle with engaging clients in this current climate?
Are you finding that your approach has to change?
Do you find that technology is hurting your practice or making it more efficient?
Check out this latest blog post
where Ari interviews a Lawyer about how firms need to reinvent their relationships with their clients. What has been your experience? Let's start a dialog! (humm, maybe this can be a great topic for Pat & Martins upcoming Junto?????)