There are more people in the world that have a mobile subscription service than people who have electricity or clean water.
Had a friend attend the Google Think Performance conference the other day and he shared a slide Google presented with me on the impact of NOT having a mobile friendly website:
67% of mobile users are more likely to buy a site’s product or service when they visit a mobile friendly site
40% of consumers will turn to a competitor’s site if your is not mobile-optimized
48% feel frustrated, annoyed, and believe “the company doesn’t care about my business” when a site doesn’t work well on a mobile phone.
52% of users said that a bad mobile experience made them less likely to engage with a company.