Olalah Njenga is CEO of YellowWood Group.
Nature of Business:
As the CEO of Yellow Wood Group my role is to help clients identify and leverage their competitive advantages. In general we work with growth focused small businesses who serve medium to enterprise sized companies. As a marketing and sales performance company everything we do is designed to align marketing efforts with sales goals and help clients win by playing smarter and un-leveling the competitive field.
What Olalah has been up to since her participation in 100 Days to Abundance:
I developed an intensive training course for growth focused small business owners that want to make marketing more measurable in their business. I have received three awards for achievements in business and revenue growth. I have been appointed to two University Boards and I serve as the Chair of a board that supports the professional, political and civic interests of women business owners.
I am excited about continuing to grow my team, opening two new offices in the next two years and expanding Breakthrough Advantage™ into new markets.
Olalah's best advice to other small business owners:
Business owners should never confuse the role of marketing with its function. The role of marketing is to support the sales process, if you're not doing that, then what are you doing?