Have you ever felt like it was all going way too fast?
There are so many social media platforms to be on. And you should be posting here, there, and everywhere else. And when you are not doing that, you should be checking into Facebook™, Foursquare™, and Twitter™ to tell everyone where you are at that moment, then again in ten minutes, in case you moved.
Are we afraid, as small business people, that we will lose our customers if we are not everywhere?
I was at a great presentation, the "Inside919 Final Friday Event", a couple days ago. Martin Brossman, the LinkedIn™ king, showed us all the easy way to flow from Inside919™ to LinkedIn along with our blogs and articles and posts. He explained how to post that you just posted an article on Inside919 pertinent to LinkedIn, and then showed us how to ping it, or maybe that was where Pat Howlett the “Come on Inside” mastermind popped in. It was great.
With almost no effort or time, I can write a post on my page on Inside919 and it will go post in InZine Magazine™ online and then I can go to the Inside919 group on LinkedIn and post about the post I just wrote. Then I can ping it all and see it on Google in mere minutes. It is miraculous. I think it is great, really, and I can’t wait to do it, so I am going to try it with this post, ha ha. I will report back when I see it on these various media. I don’t doubt it works.
I also don’t doubt that several of these posts will create great backlinks online to my website and the SEO will soar, and I’m not sure who will read it, but the robot spiders love this food. Oh my, I am already dizzy from talking this fast. How do we keep it all up?
Last year, while I was rolling along quite well, ready to speed up my game with placement on all social media, piled high with new clients, my Step dad suddenly took ill and I had to stop everything for four months and care for him around the clock. Then he died. Then I had to care for all the family things. And here I am, that was last September and now it is September again. Wow.
I have been overwhelmed and unable to catch up now for a year, so where do I start? Have you ever been in this situation? You may have all kinds of reasons, but suddenly the months have gone by and you are saying, “How do I stop the carousel long enough to get on the horse?”
When I was a child in Manhattan, New York City, I went to Central Park and there was a marvelous carousel. The horses were "ginormous" and I loved climbing up on them and rolling up and down to the music. Let’s face it, in New York back then in the early fifties, that was the best thing a kid could do, and was one of the “fastest” rides in town. Carousel in Central Park Photo is from "MamaNYC"
Now the web is our carousel, and the devices are the horses spinning around on it and we need to decide which ones to use, how fast our speed can go, no longer slow. Slow is bad. And if the spinning stops for a few moments, we can glimpse a horse and climb on. It is just exhausting, how do the teenagers do it? They have posted six tweets before I think of posting.
So I’m deciding, do I really need my Facebook business page, and my Twitter account, and my LinkedIn groups and my Inside919 Partner account, and my WomensPowerNetworking.com new Ning site I just designed? Do I need all of them and a Pinterest™ page? I like the idea of a Pinterest page. I like pictures; after all I’m a photographer. Where do I start? Oh yes, Google+™, which is absolutely essential for SEO! Don’t let me forget that page I have too. Okay count em . . . 7 so far.
I was reading a book on happiness today. I am very happy actually, but I would be happier if I was coming home from work, after a short time at the gym, picking up my laptop and driving to a great place to sit and eat and write. I could pick one of these and just write, then post about my post on all the others. That sounds relaxing actually. That’s happiness to me.
For this New York gal, the web is spinning much too fast, and though I can tell all my clients exactly what I think they should do to reach their customer segments effectively, I can’t get quiet long enough to do anything myself. Last year life slowed down to a crawl, and I really enjoyed it.
The question is, how to keep that fragile peace, in a spinning web world?
I’ll come back and tell you what I did next. And let me know if you felt like this too and which "horse" you got back on successfully!
Written by Pepper Peterson Oldziey, a web designer who designs websites for search engine success. Visit my portfolio website, Peppergraphics.com, or check out my recent designs on the Web Design Portfolio page.