Facebook for Business kicked off the third class of Brossman's Core Competency in Social Media for Business Success. We watched, intently, as Martin delved into the many different options for viewing Facebook posts:
1. Pay attention to the 'highlights' option (at the top, middle, of your FB Business Page).
2. Compare your 'posts by page' & 'posts by others'.
3. Investigate your Fans' interests & get to know them better.
After a short break, we delved into the LinkedIn Public Profile; this is what you first see when someone’s name is searched on Google.
Here are the useful tips that follow the LinkedInbasic set up:
**Treat your public profile as if you are going to see your best customer; ask yourself, “how do I look?”
**Write your summary in the first person & integrate keywords; these are the the words that your customer needs to hear; not the jargon of your field.
**Looking people up is different than FB because LI gives you "permission granted" to know about people; it shows you who they are linked with.
**Build a network, intentionally, towards a certain connection &/ or purpose.
**Find groups & interact with them!
**Acknowledge others through endorsements & recommendations.
**The most effective way to get recommendations is to look for people (current &/or past) & give them a recommendation; do it naturally instead of saying “I’ll give you one & you give me one)."
**Learn from what your allies, strategic customers & things you want to be associated with are up to.
**If you’re going to meet someone; look them up on LinkedIn, to get to know them; then, when you meet with them, personally, connect on their personal life & present/ past experiences; LinkedIn information is ‘permission granted data’.
**Search for specific people/ zip codes & specific professions that are relevant for you to connect with.
**Add video; customize your LinkedIn URL & your websites.
**Look up a company for an interview.
**Follow specific companies that relate to your profession.
**Invest in your connections through interactions with them--liking & commenting on their discussions.
**Ask yourself, "What makes me a ‘welcome interruption’?" & use this as the guideline to share relevant information with others.
As you can see, by the fact that I only share highlights from the class; the evening was intense & fact-filled. I did have a few experiences, that, commonly, occur in the Internet/ Social Media Field. That is that procedures don't quite work out so smoothly, at first. My answer to this is--"Do your best and move on." It may come up, later or I may choose to revisit later. In my case, I revisited and the problem was solved. In another case, the glitch still exists. Either way, there are plenty of other issues to attend to!
Email me at firstname.lastname@example.org for your FREE Printout of How to Get Your Clients to Write A Review For You & to increase participation on your Facebook, Google+ & Yelp visibility! Please contact me for further insight into Social Media & the Internet!