It’s hard to find even the smallest business that does not maintain a web site. But most small business web sites are not optimized for mobile devices. In fact, even many larger businesses, who maintain dedicated marketing budgets, don’t address the expectations and needs of their mobile consumers. But small local businesses have the most to lose by not catering to their mobile prospects. So if you run a small business that relies on local customers, we think you will want to pay close attention and read on.
Referring to Google’s statistics on local intent searches (source http://bit.ly/12mk9nQ) and accounting for the growth rate of Smartphones, one should expect that approximately 50% of all searches that are made from a cell phone have local intent – “dentists Cary”, “carpet cleaners Holly Springs”, “Photographers Apex”, “Pest Control Raleigh”, etc. See the chart below and you will quickly recognize the peril of not catering to your mobile prospects.
For searches made from a cell phone, Google reportedly gives preference to sites that are optimized for mobile browsers. This is understandable given Google’s own studies, which have found that 72% of mobile users place importance on mobile-friendly site design (source: http://bit.ly/12moEyE). And in terms of the very critical analytic ‘Bounce Rate’, where smaller is better, having a mobile site is super mportant. According to a Google survey, 61% of respondents indicated that when they don’t find what they’re looking for quickly (within about five seconds), they’ll bounce out and find another site.
Go ahead and open your web site on a phone. You can also use a Smartphone emulator to see how your site will appear. (However, note that while emulators provide a useful quick checkout, ultimately you need to open your site on an actual phone.)
Answer the following questions to confirm your site’s “mobile friendliness”:
Finally, ask yourself this – “…if I found my site on a phone would I be compelled to take action or would I quickly bounce out and look for another source of information?”
The left image shows a typical small business site before it has been made "mobile aware". The right image shows the same site after being mobile optimized.
If your site is like most small business web sites it probably won’t be formatted correctly for a mobile phone.
Adverscan offers several approaches to getting your site mobile enabled – quickly and affordably. But what really separates us from the rest of the pack - aside from our 20+ years of mobile and handheld computing expertise - is that all of our plans allow you to also fully tap into the power SMS (text) marketing! What this means to you is that when you are ready to evolve to the next step in your mobile marketing strategy, you will be ready immediately. In fact, we will even gift you some SMS credits at no charge so you can see what this power can mean to your business.
If you are not technically proficient, or you simply don’t have the time, Adverscan can develop your mobile site for you. With our assisted options you pay us only $269 one-time for development. After that, you simply pay the $12/per month in hosting fees. Just like the DIY option (above), you can cancel anytime you want and you can bring your own domain name. The only difference between option 1 and 2 is who actually develops the site - us or you. For options 1 and 2, if you later decide to upgrade to one of our mobile marketing plans, your mobile site hosting rate will drop down to only $8/month!
We also offer alternative options that involve either migrating your current site to a responsive design. If your site is built on a major CMS like Wordpress, Joomla, or Drupal, this becomes fairly straightforward. Alternatively, we can create a new web site for you that utilizes a responsive web site theme. These options are typically more expensive on the front-end because of the higher development costs, but may cost less over time due to reduced hosting fees.
In our next blog post for this series, we are going to explore the ongoing debate “Mobile vs. Responsive Web Sites”. This is an interesting topic that deserves a fairly deep dive into the advantages and disadvantages of both.