Founded in early 2010 the Pinterest (often misspelled “Pintrest”) social media network has amassed over 7 million users while still in “Beta – Invite Only” mode. If you are not familiar with the site, the name provides a great clue to its purpose. A combination of Pin and Interest – the website is a drop dead easy way to create visual collections of things you love, are passionate about, and/or proud of. It’s like internet scrap booking and very visual.
Like other social networks you can follow and friend other people to see what things they are passionate about. Once you secure an invite – and you probably already know someone who is a member, you’ll sign in with either your Facebook or Twitter credentials and start pinning and sharing your interests.
As you follow others and explore the Pinterest network you’ll find items worth commenting on or “repinning” on one of your boards. In doing so – great pins can go viral and with several website links attached to each pin – there are breadcrumbs that lead back to the original website for the image. So, with a little savvy and a creative pinning scheme you can, over time, create a good number of links back to your products and services.
Pinterest Links are Do Follow
One of the more powerful aspects of Pinterest is that the links are “Do Follow” which means they provide what search engine optimization professionals call “link juice” or what you may more simply consider a vote of confidence that one website can give to another. Here’s in an excerpt from the Search Engine Journal with the lowdown of the do follow links from Pinterest:
Read the full post on my blog and find awesome resources to create your small business Pinterest Marketing strategy.