It's good to be seen. That's what my father would say when someone said "It's good to see you". I alway thought it was odd, as did the people he would make that reply to.
To me, it's always something that I remember of him but it also means a lot more.
If you are a business owner, with more work than you can handle, then this is not for you. Most business owners are looking for ways to get more business. There are many different ways. If you have a large marketing budget, you can advertise, using anything from print advertising to television or radio, to get you name out there.
Some of us don't have limitless funds to spend on advertising, so we have to find out other ways to get found, or being seen.
- Network, Network, Network There are tons of networking opportunities out there. You just have to make sure to be mindful to put them in your calendar. Make it a priority to get to as many of them as possible. If you want visibility, this is key! Also, don't make the mistake of skipping these events, when you get busy. I made that mistake, years ago. I wish I didn't. Consistent attendance is vital!
- Blog & Post If you are really good at what you do, get it out there on the web. Post specials. Don't forget to use back links. Not only will this drive more people to your site, but it will let people know you're THE expert in your chosen profession. The only investment, is you time.
- Pound The Pavement Get out and get your info to potential buyers, by foot. If I have down time, I will print up a bunch of flyers and distribute them, door to door, in neighborhoods where I want to work. We have gotten a lot of work, this way.
- Be Seen, Around and About Even when I'm not working, I will drive my truck around. Why? because it's a billboard on wheels. When I go into a shopping center, I will park my van, where it is most visible. I will often drive around neighborhoods, where I would like to do more work. I have gotten calls from people, who have told me they saw us in their neighborhood.
These things should help you increase your visibility. It hasn't hurt me.