Google has been busy over the past few months updating their algorithms and changing how information is found through their search engine. It can be difficult for business owners and blog writers to navigate through the changes to ensure their content successfully reaches their target audience. To assist individuals creating a presence online, Google has begun to implement the Google Authorship attribute.
The Google Authorship provides blog writers the ability to claim an article and directly connect it to their Google+ page. Once it is correctly implemented, the author’s image should be prompted to show up next to your article in the SERPS. Currently, the attribute will not alter Google’s but the future looks promising. Google has suggested that the attribute will be increasingly important in the future, but very little is known about Google’s plans. TheeDesign's Raleigh internet marketing team has been busy educating themselves on the subject to help establish authorship for our personal blogs and clients.
To provide a more technical look into Google Authorship, you must first place the URL of the blog you wish to claim in the Contributor section of your Google+ page. Also, make sure that your picture is a profile shot of yourself and not one of your team or business. This is the first and easiest step of the equation. The second and more complicated half of the Google Authorship attribute involves the proper placement of the authorship code on your individual blog posts. There are many plugins in Word Press that can assist you with this, but there are too many variations to describe here.
You might be wondering what benefits there are to using Google Authorship if it does not help you in the search results. Once implemented, Google Authorship adds the human factor to your blog posts. We have seen that search engine users are more likely to click on your page if they see your smiling picture next to the post. While not directly affecting the search results, having Google Authorship established can, and will help drive traffic to your site.