The golden rule states that we should treat others the way we want to be treated. This is indeed very noble, but it is not the best way to get referrals. You probably think that I'm completely out of mind, and the blog police need to shut down my computer and bring me in for a psychological evaluation. All I ask is that you take a moment to let me explain. When we treat others the way we want to be treated, we are at the center of the relationship. That is where the problem lies. All the emphasis shoud be on the two other people involved in the referral relationsip: the the person who referred the new potential client and the new potential client. I inroduce a new rule, (The platinum rule), which states that we should treat others the way that they want to be treated. I can not judge how I will treat my referral partner based on my likes and dislikes, but on theirs. This is what builds and strenghtens the relationship bond. The great thing about this form of social media is that there is transparency. You can learn from the profiles of others what their interests are. You can build relationships based on common intersts , but not all of your referral relationships are going to have the exact same interests as you. This is not bad. First if you focus on learning about their interests it will broaden your world perspective; this is a good thing. When you see the world through their eyes you can tend to their needs better. They will feel a much stronger connection to you and will provide better referrals that will come your way because of the law of reciprocity. The platinum rule when practiced as a way of life in your business and personal life will lead to a happier more fulfilled life and greater financial prosperity.
Written by Jim McNeely, Life Safety Specialist and security poet of Power Home Technologies, the nations #1 Vector Security Dealer. For more on Jim and his mission to make sure bad things don't happen to good people go to www.whensafetymatters.com