Are your clients really everyone? Are they really on every social media?

[Pepper P Oldziey]

A suggestion was made to me by a dear friend, to look at your last 20 clients and see where they came from and go spend time on those social media platforms.

Okay, without revealing every detail here:
Raleigh Durham Web Design Meetup
Women's Power Networking
Women's Power Networking
Women's Power Networking
Raleigh Durham Web Design Meetup
Women's Power Networking
Women's Power Networking
Old friend
Repeat client
Women's Power Networking
100 Days to Abundance
Women's Power Networking
Breakthrough Advantage
Raleigh Durham Web Design Meetup
Inside919 Referral
100 Days to Abundance
Women's Power Networking
Breakthrough Advantage
Inside919 Referral
Current client

Do you see a pattern here? duh, see why I love my "network"friends. Its a strategic placement of my time that works for me in so many ways. When I go learn, others learn beside me, then they learn about me and we are off and running. You know why? Because the people in these courses with me like to learn and expand what they do. They are interested and growing. They are action people. My best clients are people who have a good thing going, but realize they need my help to do it well online. That's great. I love it. We have f un.

So to diagnose what platform I need to be on . . . it would be the social media platforms that are managed by the programs I attended. The places where I learned a boatload and found fabulous colleagues for clients. Here, right here on Inside919 and the others listed above.

However, as I regroup after my big year of family needs, I also must be on the platforms that my clients are concerned about, the platforms they need to be on. I may not meet the clients there but they need to be there for their clients. Get the picture? That is because I am in the web presence strategy business.

I have learned so much about how to do things on all the platforms, but, for my own needs, have not done all of everything for myself because I didn't need to. The clients came out of the woodwork, so fast I could hardly serve all of them. However, speaking from experience is the best way to give that help to someone else. So, I gotta be there. I feel that level of honestly is important.

So I need to use the skills and knowledge I have on Google Plus for the sheer SEO success of it, on my new passion Pinterest, on Facebook where I am building my new timeline business page again, on Twitter where I sure love hearing the news from my favorite web geeks, in addition to my favorite places to hang out . . . right here on Inside919.com.

I think it is twofold then, go where your clients are  . . . and where you need to guide them to go.

It will take a bit of time to catch up all my pages to the point I want them. Maintaining them is the issue. How many can you maintain at once? I just need to make it fun and schedule the time in my life for it. That is the real secret, scheduling.

The web is also like a revolving door. If you weren't here yesterday, you can come back tomorrow and it will be fine. It is so forgiving.

[Pepper P Oldziey]

Dear Bev - Thanks for your comment. When Nancy wrote this idea on my last post I generally agreed with it. If your clients are there you go there. The concept of referral marketing would not necessarily make the folks here your clients, but their referral to others is the high value of Inside919. The connections you make here should ripple and create other connections, and there is your pool of clients. If that doesn't work, then it may be something else, perhaps clarity around exactly who your ideal client is so people can refer them to you.

Back when we would go around the circle in Womens Power Networking Coffee and Contacts, we would talk for 30 seconds about what we do, but once we learned that we should talk for 30 seconds about what clients should be referred to us instead, well that changed things. I think we can put out clear information here so those who know you know exactly who to refer to you and why. If someone is not referring folks to you, maybe they are confused about the clients you are looking for.

[Janice, Productivity Strategist]

Pepper, thanks for making your point very straight-forward by using your own business as an example!