In my last post, "Hey the 1990s called and they want their website back!" I mentioned that one of the key elements you should consider for a successful web site is mobile capability.
Well, if you are still sitting on the fence about mobile, check out what specialty basket retailer BasketLady.com
did and found an extra $3,000 in sales in her story from Internet Retailer
Mobile capability wasn't a top priority for BasketLady, but "when Katch’s e-commerce platform provider, CoreCommerce, part of Sum Effect Software Inc., offered to help her create an m-commerce site for free and with little to no work on her end, she figured, why not?"
If you are still not convinced, did you know that global e-commerce sales are growing more than 19% per year and that 20% of email sent by retailers is now opened on a mobile device?*
Mobile is not something to ignore anymore as a new marketing channel.
*Sources - Goldman Sachs and Knotice, respectively from Internet Retailer magazine.