There's your word for the day!
Anosognosia is a condition in which a person who suffers disability seems unaware of or denies the existence of his or her disability.edically, it can be the result of certain strokes or brain injuries, in which a person loses awareness that half of his or her body even exists.
In the day-to-day world, anosognosia is the condition of "unknown unknowns." You may know that you don't know how to hire new staff effectively--that's NOT anosognosia, because you are aware of your lack of knowledge. It's when you don't know that a) there is something that can be identified as "skill in hiring" AND b) you don't have it, that you get into trouble.
Small business owners (SBOs) with hiring anosognocia believe the myths. SBOs think, "I'm a good judge of character," and that's all that matters. One, few people outside trained law enforcement interrogators are actually good judges of character, and two, good character is only a tiny part of being a good employee. Consider the following statement, written by a professional copywriter, about other writers' copy:
A lack of passion shows through in sales copy, blog posts, and other marketing content. Maybe its just in the nuances – but I can tell when a marketer is just in it for the money, and doesn’t have at least a moderate interest in the subject matter.
How often do we get to ask other marketers about their motivation? Agreed, we can sometimes identify content written by people who don't convey much caring or passion. But we can't tell when the writer does a good job of faking it.
What does this mean to you? If you're reading this post, you could have, at worst, only a trace of hiring anosognocia. You're here because you don't know much, and you want to know more. So you study, and practice, and observe the results you get when you follow your process, and then you tweak the process and repeat.
Another step toward growth in hiring skill is to study someone who's good at it. This is actually much easier to write than to do, because you get into the "unknown unknown" territory pretty quickly. When few people are good at hiring, and a goodly number of them don't even know they're not good at it, how do you, with your amount of understanding, find someone good to study?
We know that the best hiring managers and the people who write the books about hiring say that hiring is hard work. Therefore,
Have you ever found yourself aware of something you just that second realized you didn't know you didn't know? Share it in the comments--thx!