ChamberMaster is a membership management system used by approximately 20% of Chamber’s of Commerce in the USA. I’m familiar with it because my local chamber, The Fuquay-Varina … Read More
Added by Stephen Peacock on July 2, 2012 at 10:52am —
Your Local Business Can Flourish on the Web
If you are an experienced local business, your most likely already of how important search engine ranking is. Websites that are ranked on top tend to be more successful businesses. The following commentary will give you a variety of suggestions on how to get your website ranked better so you can reach your target audience more easily.
Added by Bob Walton on May 14, 2012 at 10:21am —
Increase Website Traffic for Business
Many people think that just having a good website is all you need to get tons of visitors. The reality is, getting traffic to your site takes hard work and diligence and is not accomplished overnight. And, because the competitive landscape for every industry is different, one size… Read More
Added by Bob Walton on April 11, 2012 at 2:00pm —
Have Social Shares become the collective beating drum of search engine optimization? Are they resulting in higher rankings in search engine results pages?
Social sharing is like beating a drum – it is the ‘modern day way’ we send signals about what we like and value to others. Between Facebook, Twitter, and Google+, and LinkedIn many of… Read More
Added by Stephen Peacock on February 13, 2012 at 12:00pm —
I’m very upset and really bothered! Why? I’m frequently asked, “Hey Bob, I have a website but I don’t get any traffic. Can you help me?” “Of course I can”, I say. Then comes the next statement, “I don’t have much money, what is the cheapest way for me to show up on Google?” Nine times out of ten, the answer to the following question is the same, I ask “Have you claimed your Google Places page and optimized there?” To my dismay, most say,… Read More
Added by Bob Walton on January 5, 2012 at 11:30am —
Internet search enginesare complicated entities. In a nutshell, they are information retrieval systems, which helps us find information on the World Wide Web (the universe of information networked over millions of computer servers connect all over the globe). Please keep in mind, this article only scratches the surface of this topic.… Read More
Added by Bob Walton on December 21, 2011 at 3:30pm —
Work Your Blog Posts & Articles For All They're Worth In Six Simple Steps
To work your articles
& blog posts
for all their SEO
worth it is important to do the following. This overall strategy will do valuable link building
How Can I Use Social Media for SEO Benefit - Steps
- Though fundamental, to ensure gaining link benefit from Social Media, make sure your…
Added by Bob Walton on December 1, 2011 at 12:30pm —
Google's Wonder Wheel is Gone For Now
According to last month’s post on SearchEngineLand.com, Google discontinued the Wonder Wheel
. See the August 15, 2011 blog posting. Quoting the article, and a representative from Google, “Wonder wheel has been problematic for some time now (maintenance of the system is a headache). The idea is a great one, so we’re looking into ways to improve the main idea while creating an even better user… Read More
Added by Bob Walton on September 14, 2011 at 9:55am —
Harden Your Defenses Against Computer Viruses
Ouch, guess what happened to a friend's website last week? That's right, a malware attack. After frantic phone calls, emails, consulting, hosting complaints, and 12 hours of rolling up… Read More
Added by Bob Walton on June 21, 2011 at 4:30am —
Hat tip to Martin Brossman on his discussion on: Will Google +1 Help Small Business Owners?
The meaning of the +1 button is similar to a review button on a Google Place Page, only it's for your website. Per Google, they say, “+1 is shorthand for “this is pretty cool” or “you should check this out.” Let visitors recommend your pages right in Google search results and help your site stand… Read More
Added by Bob Walton on June 6, 2011 at 4:34pm —
True Love Never Fails
Merriam-Webster defines marriage
as "an intimate or close union".
This past weekend my son and fiance' were married. It was the long awaited culmination of an extensive road from meeting, spark, courting, engagement, then marriage. Both families are eminently proud and joyful; a wonderful and well suited match.
Are they a perfect match? Of course not, but, "A great marriage is not when the 'perfect couple' come together. It… Read More
Added by Bob Walton on May 17, 2011 at 12:36am —
Just like your business or personal website, a Google Places listing gets crawled by Google’s, and other, search engine spiders. And, because it favors your geography, you can beat out the ‘big dogs’ in search results for your specific town or city, for your products and services.
Therefore, it’s important for you to use good descriptive content,… Read More
Added by Bob Walton on May 10, 2011 at 10:30pm —
Local Businesses Now Get a Competitive Advantage Over National Sites
Has anyone noticed recently how local results are much more prominent on search engine results pages (SERPs), pushing more generic content below the fold (area not immediately visible on the page that you need to scroll down to see)?
Per… Read More
Added by Bob Walton on May 2, 2011 at 11:24pm —
Tornadoes Wreak Havoc
According to a National Weather Service last Saturday's record-breaking storms produced at least 25 tornadoes that struck throughout North Carolina, killing 23. Online, however, Google’s Panda update, like a massive worldwide storm, continues to spawn search result wreckage for many online companies who were not providing quality content on their sites. Read More
At the outset of Google’s algorithm update release, @EzineArticles took a pretty big hit in their…
Added by Bob Walton on April 19, 2011 at 8:30pm —
5 "Must Do" Elements For Building Websites
I'm an entrepreneur and I've made plenty of mistakes in building my business, so I'm well aware of the pains & expense of making poor decisions. Let me help you avoid one.
A very common complaint I've received from my clients has been that they were promised that their original business website, once built, would do fine on the web, and be easily found. However, after years of lack-luster performance, they're simply not… Read More
Added by Bob Walton on April 4, 2011 at 11:00pm —
Panda Update Follow-up Plans
According to Matt Cutts, google’s Anti-Spam Enforcer, google plans to get back to the core spam free basics in 2011.
Here’s a summary:
1) Google will be rolling out a content based spam classifier (if it looks questionable or spammy to a user, it will be detected by google)
2) Identify and punish sites that use “keyword stuffing” spam
3) Identify and punish the sources of blog comment… Read More
Added by Bob Walton on March 28, 2011 at 7:30pm —
Compete Locally & Earn More Sales
This is a reprint of a blog I posted on my site from a respected source on how to make your website and web pages more local search-friendly:
1. Have your physical location on every page of your site. So obvious, but not all small businesses do it. If you choose to hide your address because you work from home, then get a mailbox at the UPS Store or your local equivalent and put that street address on your… Read More
Added by Bob Walton on March 22, 2011 at 12:30pm —
Speak to Your Audience, Not at Them
When it comes to Search Engine Marketing, not everything revolves around Optimizing Pages on your website. Many times it simply comes down to good content that speaks well to your intended audience.
Most business websites have a tendency to speak primarily about themselves, their services, or products. Most psychologists and marketing experts agree that you need to speak to your visitors with a “what’s in it for them” approach. Speaking… Read More
Added by Bob Walton on March 2, 2011 at 12:16am —
What First Impression Do You Give?
Most businesses think of their website as a large online business card. Given the size and detail you can display there, I believe your website acts more like your Personal Assistant than a business card.
If first impressions are lasting impressions, how do you think people are perceiving you if all they have to go by is your website?
Is it like a poorly dressed worker, who looks sloppy or unprofessional?
Is it like a under… Read More
Added by Bob Walton on February 21, 2011 at 11:00pm —
Inbound Links Benefit Your Website
A link to your site is like a vote. If you randomly ask 10 people from 10 different locations what they thought of you or your site, and all said exactly the same thing, you’d walk away thinking something was fishy, or rigged, wouldn’t you? That’s how the search engines view links; if they are all nearly the same, pointing to the identical location, they will take note, and adjust (possibly penalize you) for it.
Simply put, what… Read More
Added by Bob Walton on October 26, 2010 at 7:00pm —