It might come as a surprise to many, but Christmas Eve is expected to drive more sales this year than Cyber Monday. Many analysts have seen this trend growing over the past couple of years as smartphones have become more mainstream. Mobile ecommerce makes it very convenient to wait until the very last second to buy a Christmas gift. Especially easier than rushing to the 24 hour WalMart down the street with everyone else who waited until the last second.
It just shows that…Read More
Google has been busy over the past few months updating their algorithms and changing how information is found through their search engine. It can be difficult for business owners and blog writers to navigate through the changes to ensure their content successfully reaches their target audience. To assist individuals creating a presence online, Google has begun to implement the Google Authorship attribute.…Read More
Over 50% of consumers using smartphones, so it’s important that small and medium sized businesses take advantage of the latest online marketing trend: SoLoMo
SoLoMo stands for Social, Local, and Mobile: a term which combines social networking and geo-location targeting with mobile communications, allowing marketers to engage customers directly-both in the digital and real world.…Read More
Recently, PPC ads, SEO, social media, blogs and other online tools have been major champions in the online marketing arena. So why aren’t more companies using stronger online marketing strategies?
Many business owners have questions about online marketing that they are too embarrassed to ask. Fishbowl recently published an infographic answering eight of the most popular questions that companies fail to ask.