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Richard Averitte
  • Male
  • Cary, NC
  • United States
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Richard Averitte added a blog post
On Black Friday we will be offering specials to our shopping-weary customers. What are these specials? Well, you’ll have to check our Facebook and Twitter pages every hour to find out! We will be updating each page hourly on Friday from 10 a.m. to...
November 27
Richard Averitte added a video
01:47
Make Smithfield's Chicken N Bar-B-Q's THE Tailgate Special a permanent call in your game-day playbook and enjoy the tastiest chicken and Bar-B-Q prepared fresh from our scratch kitchens every day! Visit www.realtailgate.com
October 30
As a veteran "this ain't my first rodeo" recruiter... this blog is RIGHT ON!!! Well done and succinct...
October 29
It all seems to be common sense, doesn't it? But I remember when I interviewed managers for my old restaurant, that unfortunately there are those who seem to be clueless, especially in an industry where relating to people is so key. Your post got...
October 29
Richard Averitte added a blog post
Details, Details, Details!” That’s what my boss used to tell me when my sales were down when I was store manager for Smithfield’s Chicken ‘N Bar-B-Q. I may have thought I was hitting the “big three” (great food, great service, clean restaurant), b...
October 28
Life is a conversation, and I for one, could be a better listener...Thanks for the post and keep up the Good work!
October 27
You guys must have gone through a mountain of behind-the-scenes work to identify your target customers and really dug in to get inside their heads and learn not just what they wanted but also how and when. Sounds like you may have nailed this one.
October 22
Richard Averitte added a blog post
It's the world's oldest method of cooking, and the debates over the best way to cook it can get heated. Cookbooks specialize in the art of complementing it. There are entire competitions devoted to the very best sauces to cover it. There's even a ...
October 22
Richard Averitte added a blog post
Cary, NC—It was the occasional out-of-state inquiry that caused Smithfield’s Chicken ‘N Bar-B-Q to begin shipping their signature Eastern style Bar-B-Q and sides. Turns out, traveling Eastern N.C. Bar-B-Q has been a bright spot in this sour econom...
October 8
That guy in the YouTube video looks familiar. I feel like I've been to his house or something. I'm sure it'll come to me. The post it totally right, though - the opportunities come from listening and interacting. You can't make right what you don...
October 5
Nice acknowledgment, Richard. I got to thinking we don't do this enough! Acknowledging those who press on and are persistent. Anyone who works this many years nowadays for a company is likely being treated with respect, listened to, and appreciat...
October 3
Richard Averitte added a video
01:07
Make Smithfield's Chicken N Bar-B-Q's THE Tailgate Special a permanent call in your game-day playbook and enjoy the tastiest chicken and Bar-B-Q prepared fresh from our scratch kitchens every day! Visit www.realtailgate.com
October 2
A blog post by Richard Averitte was featured
I’m surprised so many businesses still don’t “get it” when it comes to social media. A lot of companies use social media like any other marketing vehicle and just broadcast, broadcast, broadcast. Social media is a “conversation” and businesses sho...
October 2
Nice Share! ...and it's not really a Tailgate without the BBQ :)
October 2
Richard Averitte added 2 blog posts
October 2
Richard Averitte added a video
September 25

Profile Information

Will you commit to adding 1 positive item to the Network each month? (it can be a Question, an Answer, an INVITE or really anything positive)
yes
About my Business:
Smithfield's Chicken 'N Bar-B-Q has a 40-year history in serving the finest fried chicken and Eastern North Carolina-style BBQ. We offer an in-house dining menu as well as a takeout menu and drive-thru service. Smithfield's Chicken 'N Bar-B-Q has more than 30 locations in North Carolina with plans to expand. We also offer bulk items and party packs for your special events and occasions. Please visit our online store and find out how you can have BBQ and Brunswick Stew shipped nationwide. We are grateful to serve and thank you for visiting our website!
About Me:
Oversee the company's marketing strategy. Responsible for analyzing markets,proposing strategies, implementing those strategies through market research, product development, advertising, and sales promotion programs.
My Ideal Customer is:
Anyone
My Ideal Referral Partner is:
Anyone
Website:
http://www.scnbnc.com
Blog Address:
http://www.scnbnc.com/blog
Linkedin Address:
http://www.linkedin.com/pub/dir/richard/averitte
Facebook Address:
http://www.facebook.com/people/Richard-Averitte/583909087
Your Twitter to Follow:
http://www.twitter.com/scnbnc

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Richard Averitte's Blog

Richard Averitte

Black Friday Specials

On Black Friday we will be offering specials to our shopping-weary customers. What are these specials? Well, you’ll have to check our Facebook and Twitter pages every hour to find out! We will be updating each page hourly on Friday from 10 a.m. to 10 p.m. with different specials at certain locations. These specials will be a free menu item when you present a receipt from a particular store near the location. For example, if you bring a in a Wal-Mart receipt during a certain hour to our Fuquay-Va… Continue

Posted on November 27, 2009 at 11:11am —

Richard Averitte

The Details Of Recruiting

Details, Details, Details!” That’s what my boss used to tell me when my sales were down when I was store manager for Smithfield’s Chicken ‘N Bar-B-Q. I may have thought I was hitting the “big three” (great food, great service, clean restaurant), but in reality I was overlooking some important details. Is the drive-thru moving fast enough? Were two registers always open? Are fries being cooked per order during non-peak hours? Are the restrooms checked (and cleaned if necessary) every hour? You ge… Continue

Posted on October 28, 2009 at 4:20pm — 2 Comments

Richard Averitte

Smithfield's Chicken ‘N Bar-B-Q Lays Plans to Go National—Virtually

It's the world's oldest method of cooking, and the debates over the best way to cook it can get heated. Cookbooks specialize in the art of complementing it. There are entire competitions devoted to the very best sauces to cover it. There's even a national association dedicated to it. What are we talking about? Barbeque. BBQ. Bar-B-Q. However you spell it, you're bound to hear a hundred different opinions on the best way to cook it, sauce it, complement it and eat it. But one thing is certain—Nor… Continue

Posted on October 22, 2009 at 7:19am — 2 Comments

Richard Averitte

Smithfield’s Chicken ‘N Bar-B-Q Launches Bar-B-Q Shipping Website

Cary, NC—It was the occasional out-of-state inquiry that caused Smithfield’s Chicken ‘N Bar-B-Q to begin shipping their signature Eastern style Bar-B-Q and sides. Turns out, traveling Eastern N.C. Bar-B-Q has been a bright spot in this sour economy. Richard Averitte, marketing director for Smithfield’s Chicken ‘N Bar-B-Q, posted the news on Facebook, Twitter and YouTube. He also included how it’s exactly done: vacuum-sealed fresh and packed in an insulated cooler with ice packs. What came next w… Continue

Posted on October 8, 2009 at 8:36am —

Richard Averitte

Twenty-Four Years And Counting!


We would like to recognize Ms. Beverly Creech of our McCuller’s Crossroads location. Monday marked Ms. Creech’s twenty-fourth year with Smithfield’s Chicken ‘N Bar-B-Q! Ms. Creech started in our Clayton store and since then you have probably seen her smiling face in our Garner, Morrisville, Knightdale or Smithf… Continue

Posted on October 2, 2009 at 3:38pm — 1 Comment

Comment Wall (16 comments)

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At 9:48pm on September 15, 2009, Amy Olszak said…
Hi Richard, sorry it took so long for me to accept your friend request! I had taken a nice long maternity leave from my business... Chris and I had our first baby on April 24th, a boy. It's been wonderful! I hope you're well.
At 9:58am on September 13, 2009, Pat Howlett said…
Hey Richard, hope you can make it to the End of Summer "Social Hour" Trying to get a bunch of inSiders to meet each other offline. It's what I do :)
At 3:09pm on August 21, 2009, Pat Howlett said…
It's just not a tailgate party without the BBQ ;) (heard the radio spot)
At 4:58pm on July 27, 2009, Pat Howlett said…
Hey Richard, wanted to take a minute and thank you for the great visit last friday. It really helped me understand things from the perspective of a company like Smithfields - I've become more of a fan as a result. Thanks!
At 8:07am on July 26, 2009, Leslie Flowers, Change Agent said…
You are so generous! I got the coupons. I am giving them to my 2 children for their family! Thank you.
At 8:55am on July 6, 2009, Pat Howlett said…
Happy Birthday Richard, hope you're able to extend your weekend, take the day off and do something you enjoy.
At 10:10am on April 23, 2009, Pat Howlett said…
Hey Richard - thanks for sharing your Blog post about what you guys are doing for some of our service men (Jamie Franks) very appreciated.
At 11:41am on April 21, 2009, Beth Brown Green said…
How COOL! You work with Smithfield's! Oh so many people in my family love Smithfield's! I was the marketing director for the developers of Grace Park which is the development right across Morrisville Carpenter from your Morrisville Location. If you want, I can connect you guys so that you can take advantage of some great "in-house" advertising with them! They would love to work with you on putting information in the newsletter or at the resident's door. If you would like, we can meet for coffee at Starbucks there soon and I can introduce you to the Project Manager!

Kind Regards,
Beth Brown
At 8:37am on April 7, 2009, Sue-Leigh Palin said…
Hey Richard :)
At 2:20pm on April 4, 2009, Christina Thompson said…
Hi Richard,
Thanks for adding me as a friend! I wish you and your business the best. :)

Take care,
Christina
 
 

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