Target markets are groups of individuals separated by distinguishable and noticeable aspects. They can be separated into geographic, demographic, socioeconomic, psychographic, behavioral and/or product-related.
The first business I started (and still grow) was in the health and wellness industry. Our brand partner has over 200 products between four different lines: supplementation, weight management, green cleaning and skin care. After my first 10-20 one on one’s with people I finally…Read More
The basics of how to effectively and efficiently run a business are the same, they haven’t really changed over the years. What has changed is our economy, the environment, more competition and more marketing coming at us from all directions just to name a few.
Sometimes business owners, especially solopreneurs, tend to get bogged down with the daily, mundane administrative tasks that need to be done, but don’t actually bring in the money. Part of sustaining a business is continuous…Read More
The path to the Olympics is quite possibly one of the most grueling experiences any human being can ever imagine. Last night as my husband and I were witnessing the greatness of the USA Women’s Gymnastics Team take the arena by storm I looked over at him and said “What makes a 7 year old girl decide that she’s going to become an Olympic gymnast and pulverize her body in the process?”
I doubt if any of those young women woke up one day shouting to the rooftops that they wanted…Read More
London 2012 is here!!!! I am about to jump out of my skin I’m so excited, I even have the schedule of events taped to my refrigerator so I can check out my favorite athletes and sports when they are aired on television. There is just something about witnessing the most elite athletes in the world compete against one another, shedding blood, sweat and tears as they lay it all out on the line for the world to see. How will they measure up to one another physically and mentally? Who will walk…Read More