Branding has many components. From an
authenticity perspective, it must begin with you, the business owner or stakeholder. So where do you begin to look at you? You must begin at your core. But what lies at that core of every person? Part of the answer is universal and part is unique.
The universal aspect of each person's essence has been the subject of study throughout the last century and into this one. One of the leaders in this field…
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Posted on March 27, 2009 at 4:00pm — 13 Comments