Local Search Engine Marketing

Comment

Comment by Nancy Shepherd MBA PhD on June 7, 2009 at 3:28pm

As a scientist, I've always been interested in the search process for content as well as for "knowledge" (which I think many agree is a different item). I just joined this group today and I'm interested in hearing of any new search engine algorithms that someone in this group may be developing. What problem do you think is the most difficult one to solve when designing new search engine applications?

Comment by Nick Miller on January 15, 2009 at 5:51pm

Anyone have thoughts on the downturn in the advertising world and its impact on SEM? The DOOM & GLOOM is in no short supply. What are you hearing from clients in the field?

Comment by Pat Howlett on January 15, 2009 at 11:57am

Hey Dan, could you start a discussion on your question below? That is a great topic (that I'd love to follow) and the Comment Wall will capture noise and dilute it. Keep in mind as the Admin of this Group you can alert members of this via the 'Mail link to your right' we of course never want to turn a group into a spam platform - but you are an expert in this field and have your "ears to the tracks" as much as anyone I know.

Comment by Dan London on January 15, 2009 at 11:52am

All local SEMs...

Thoughts on the new local search changes that Google rolled out?

Comment by Dan London on December 15, 2008 at 1:35pm

You need a mix of both. Long-tail won't cost much, but can drive significant revenue.

Comment by Tom Barcel on December 2, 2008 at 1:03pm

What is your opinion on long tail keywords vs. keywords or short tail

Comment by Alan Hecht on July 30, 2008 at 12:44pm

You may find the following by Gregg Stuart at Search Engine Watch on local advertising of interest -

searchenginewatch.com/showPage.html?page=3630329

Comment by Dan London on June 19, 2008 at 3:02pm

Thoughts on the Google/Yahoo! "deal"?

As a Google and Yahoo! advertiser....i want to know what ads i am running through Google, will appear on Yahoo! (even though I don't run much non-search ads).

Comment by Pat Howlett on June 4, 2008 at 10:49am

Hey Dan, Can you increase the number of Discussion items that appear, I don't want to bury items that are there. Simply click on 'Edit Group' and then look for the 'Edit' box above the Discussions area. Maybe set to 5 or so? Thanks!

Comment by Dan London on May 29, 2008 at 8:56am

I have used pay-per-call as well. Google is providing this service as well and it works pretty well. We are running it for some of our larger clients with pretty decent success.

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